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darthmouse darthmouse
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6 years ago
Which term best describes the free merchandising seminars offered by Philip Morris sales reps in France?
A) Selectivity
B) Generic investments
C) Economic satisfaction
D) Channel commitment
E) Idiosyncratic investments
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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krelinkrelin
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6 years ago
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darthmouse Author
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6 years ago
Ty
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