Liz almost idolizes one of the players on the local hockey team. She has posters in her room of him ...

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7 years ago

Liz almost idolizes one of the players on the local hockey team. She has posters in her room of him ...

Liz almost idolizes one of the players on the local hockey team. She has posters in her room of him and follows him on Facebook, Twitter, and on the team's website. Liz's path to identification with the hockey team is based on
A) star power
B) family
C) socialization
D) community

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Sports Marketing

Edition: 1^st

Authors: Fetchko, Roy, Clow

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Sports Marketing (Fetchko, Roy, Clow)

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