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revmitchell revmitchell
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6 years ago
Mark doesn't see arena football as fitting into his idea of how football should be played, so he has no desire to even go to a game. This is the ________ element of innovation adoption.
A) flexibility
B) relative advantage
C) complexity
D) compatibility
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Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
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6 years ago
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