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revmitchell revmitchell
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6 years ago
In addition to measuring the number of impressions a sponsorship creates, sponsors that set ________ objectives usually are also interested in the amount of time the brand is mentioned or shown in the media and the value of those mentions if it were paid advertising.
A) media exposure
B) future sales
C) brand image
D) product trial
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Sports Marketing

Sports Marketing


Edition: 1st
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Sports Marketing (Fetchko, Roy, Clow)
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SatiozSatioz
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6 years ago
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revmitchell Author
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6 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
annakc
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Yesterday
Brilliant ツ
DAGINC
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2 hours ago
Smart ... Thanks!
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