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Unbranded, no-frills goods are classified as ________.

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6 years ago

Unbranded, no-frills goods are classified as ________.

Unbranded, no-frills goods are classified as ________.
A) private brands
B) scrambled merchandising
C) generics
D) manufacturer brands

Textbook

Retail Management: A Strategic Approach

Edition: 12^th

Authors: Berman, Evans

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