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Evolution-8 Evolution-8
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Which of the following is likely to be an advantage for the licensor in a licensing arrangement?
A) major returns on investment irrespective of sales
B) low cost and little risk
C) strict control over the use of its product and brand name
D) low royalty percentages
Textbook 

Management


Edition: 3rd
Authors:
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Management, 3e (Hitt, Black, Porter)
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nhathanh231nhathanh231
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