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Evolution-8 Evolution-8
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6 years ago
Chucks' Eggs is a company that distributes eggs in Latin America and is planning to enter the North American market. As the risks are greater when entering new markets, Chucks' decides to join hands with another firm that has mutually desirable goals. This way, they can share the costs and have access to each other's resources. Which of the following ways is Chucks' implementing to enter a new market?
A) purchasing a local firm
B) creating a strategic alliance   
C) licensing
D) exporting
Textbook 
Management

Management


Edition: 3rd
Authors:
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Management, 3e (Hitt, Black, Porter)
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nhathanh231nhathanh231
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6 years ago
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