Seth Craig, a senior manager in a financial consulting firm, is interviewing candidates for the position of accounting executive. He has short-listed three candidates—Kenneth, Nora, and Lance—for the final round of interview. Seth is well aware that Lance has had performance problems in his previous job, but still favors him for this position. Which of the following is most similar to this situation?
A) Leander favors Janis for the position of product manager because she has graduated from a highly reputed business school under full scholarship. Leander is aware that Janis does not have sufficient experience, but does not think that is important.
B) Tender, a toy manufacturing firm, uses a traditional supply chain to market its products. It realizes that the sales of its products have dipped significantly in one of the areas of the city. Conducting marketing research reveals that its competitors deal directly with customers, which allows them to provide attractive offers to customers. Tender decides to pursue disintermediation, dealing directly with its customers, before its starts losing marketing share.
C) Quest Inc., a mobile phone manufacturer, is losing market share. Austin, a senior marketing manager, consults a marketing research firm to identify the problem. The market research analysis report by the firm suggests that Quest lacks product innovation and after-sales support. Austin is aware that his research department needs improvement and his customer-service agents lack interpersonal skills, but forms his own team to conduct a market research again, because he does not like the research firm's report.
D) Roselyn, an HR executive working for a construction equipment manufacturing firm, has 300 applicants for a sales manager's opening in her firm. She needs to close this position by the end of the week and decides to eliminate any applicant with less than 5 years of sales experience. She is aware that she might miss out on good candidates if she takes this route, but is helpless due to time constraints.
Quick Reply
