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Upon discovering stronger-than-expected sales of its product, a manufacturer of baby food finds that ...

Upon discovering stronger-than-expected sales of its product, a manufacturer of baby food finds that senior citizens who wear dentures are buying the meals meant for toddlers. Consequently, the firm targets a new line of packaged meals to senior citizens. This case suggests managers should always ________.
A) design each product for maximum adjustability
B) investigate positive differences between performance and standards
C) collapse similar, small market segments into one larger segment
D) market every product to multiple customer segments

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Management

Edition: 3^rd

Authors: Hitt, Black, Porter

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