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2 years ago
Promotion is an important part of a small firm's marketing mix because it plays a significant role in creating the proper perception of a product or service in the customer's mind.
True or False?
Textbook 

Essentials of Entrepreneurship and Small Business Management

Edition: 6th
Author:
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Essentials of Entrepreneurship and Small Business Management 6th Edition by Scarborough
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2 years ago
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