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Home Q & A Board Other Fields Homework Help Business Marketing
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6 years ago
When New Port Shipping uses segmented marketing, the firm targets several segments and offers a unique product tailored to each one. This approach is called ________ marketing.
A) concentrated
B) niche
C) differentiated
D) undifferentiated
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
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Strategic Marketing (Mooradian, Matzler, Ring)
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w.i.l.lw.i.l.l
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[Unknown] Author
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6 years ago
Real tough topic, thanks for answering correctly
Strategic Marketing (Mooradian, Matzler, Ring)
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