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[Unknown] [Unknown]
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6 years ago
A product that falls below the fair value zone of a value map is perceived to deliver benefits that are ________ the product's cost.
A) unrelated to
B) greater than
C) equal to
D) less than
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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Strategic Marketing (Mooradian, Matzler, Ring)
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tekniateknia
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6 years ago
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[Unknown] Author
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#2
6 years ago
Excellent response
Strategic Marketing (Mooradian, Matzler, Ring)
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