The speed at which a truly new product spreads through a market is known as the ________.

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The speed at which a truly new product spreads through a market is known as the ________.

The speed at which a truly new product spreads through a market is known as the ________.
A) continuity of innovations
B) diffusion of innovations
C) branding process
D) adoption process

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Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

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I feel happy now, thankssss

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