What are the differences between a push strategy and a pull strategy? How might a firm use both ...

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What are the differences between a push strategy and a pull strategy? How might a firm use both ...

What are the differences between a push strategy and a pull strategy? How might a firm use both strategies? Illustrate your answer with a specific example of a firm that uses both strategies.

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Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

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Michelle K. Author

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great answer

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