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Home Q & A Board Other Fields Homework Help Business Marketing
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[Unknown] [Unknown]
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6 years ago
What is the first step in designing a channel strategy?
A) understanding customer needs
B) benchmarking the firm's capabilities
C) evaluating intermediaries
D) assessing channel alternatives
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
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Strategic Marketing (Mooradian, Matzler, Ring)
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w.i.l.lw.i.l.l
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6 years ago
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[Unknown] Author
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6 years ago
Thanks for answering so clearly
Strategic Marketing (Mooradian, Matzler, Ring)
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