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Pandos Pandos
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7 years ago
Briefly discuss how marketers measure return on marketing investment. Explain why this figure may not be sufficient to judge marketing's effectiveness.
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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7 years ago
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Pandos Author
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7 years ago
Thank you, thank you, thank you!
lolaww
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Yesterday
Good timing, thanks!
Mkersey12
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2 hours ago
Correct Slight Smile TY
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