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Pandos Pandos
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6 years ago
A group of investors wants to bring a minor league baseball team to a community of 100,000 to create hometown spirit and offer a new form of family entertainment. The group surveyed people in the community to see if they would attend the games, how frequently they would attend, and whether the location of the proposed baseball stadium was acceptable. This survey is an example of ________.
a. data mining
b. a secondary internal source
c. longitudinal data
d. a primary data source
e. a secondary external source
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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6 years ago
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