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ikaro2k ikaro2k
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6 years ago
A consumer identifies evaluative criteria during the ________ step of the consumer decision-making process.
a. problem recognition
b. information search
c. evaluation of alternatives
d. product choice
e. postpurchase evaluation
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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ikaro2k Author
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#2
5 years ago
TYSM
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