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Rgary Rgary
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6 years ago
Consumers often rely on decision guidelines, or mental rules-of-thumb, when weighing the merits of competing brands. These rules are referred to as ________.
a. evaluative criteria
b. attitudes
c. affects
d. heuristics
e. cognitions
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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Rgary Author
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6 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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Yesterday
This calls for a celebration Person Raising Both Hands in Celebration
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2 hours ago
Thanks
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