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Camille was standing in the checkout line at her neighborhood grocery last night when she saw a ...

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Camille was standing in the checkout line at her neighborhood grocery last night when she saw a ...

Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies. She remembered how much she had enjoyed Twinkies as a child, and she knew she just had to buy a package of Twinkies, even though it was not on her shopping list. For Camille, Twinkies are an example of a(n) ________.
a. unsought product
b. impulse product
c. staple
d. emergency product
e. MRO product

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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