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Home Q & A Board Other Fields Homework Help Business Marketing
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Rgary Rgary
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6 years ago
Whenever a product line or a product family is extended, there is a risk of ________, which occurs when sales of an existing brand decline as the firm's current customers switch to the new product.
a. product line contraction
b. disintermediation
c. cannibalization
d. brand inequity
e. a downward line stretch
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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Rgary Author
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#2
6 years ago
thank u really helpful
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