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ikaro2k ikaro2k
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6 years ago
Colgate-Palmolive replaced its brand management structure with a product category management structure. A manager who had once managed Colgate toothpaste now manages all of the company's dental products. Under Colgate's new system, a product category manager would have ________.
a. profit and loss responsibility for all dental products
b. completely different duties than the brand manager had
c. to use persuasion as opposed to direct authority to achieve goals
d. no authority over functions, other than marketing, that affect dental products
e. no authority over international dental product sales
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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jhollin1138jhollin1138
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6 years ago
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ikaro2k Author
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#2
5 years ago
Figured that was the answer
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