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Rgary Rgary
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6 years ago
Some retailers advertise items at very low prices or even below cost just to get customers into the store. The rationale for implementing this ________ strategy is the belief that once a customer is in the store she will buy the advertised item as well as other items at regular prices.
a. bait-and-switch
b. price lining
c. predatory pricing
d. loss leader pricing
e. dynamic pricing
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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tic_tactic_tac
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This site is awesome
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