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ikaro2k ikaro2k
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6 years ago
When setting prices, a leading manufacturer of nutritional supplements decided to institute a pricing strategy that would support a five percent increase in sales over the next three years. What type of pricing objective has the company set?
a. profit
b. sales
c. competitive effect
d. cost-plus
e. value
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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OrmfnOrmfn
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6 years ago
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