Every point of contact a company or brand has with a consumer is called a(n) ________.

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Every point of contact a company or brand has with a consumer is called a(n) ________.

Every point of contact a company or brand has with a consumer is called a(n) ________.
a. touchpoint
b. channel
c. promotion
d. integration
e. feedback

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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Rgary Author

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6 years ago

this helped me and my study group immensely

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