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Rgary Rgary
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6 years ago
Which of the following statements about the competitive-parity method of budgeting is true?
a. It is the most commonly used bottom-up method for budgeting.
b. It works because it relies on dynamic market shares that change annually.
c. It is the only top-down budgeting method used to determine promotional budgets.
d. It is considered the most logical budgeting method.
e. It mirrors the best thinking of others in the business.
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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Rgary Author
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6 years ago
this helped me and my study group immensely
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