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ikaro2k ikaro2k
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6 years ago
An established retail clothing store in a town with a large university wants to quickly increase the number of college students who shop at the store. Which of the following would be the best way to offer a sales promotion to this target market?
a. run coupons in the local daily newspaper
b. buy an online ad on the university newspaper's homepage announcing a 10% discount for students who show a school ID
c. produce a commercial and buy airtime on local television channels
d. sponsor an organization or event at the university in a public relations effort
e. use shilling to create buzz for the store
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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6 years ago
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ikaro2k Author
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#2
5 years ago
Came at the best time!
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