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Home Q & A Board Other Fields Homework Help Business Marketing
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Pandos Pandos
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6 years ago
The percentage-of-sales method of setting a communication budget wrongly treats sales as a cause of promotion rather than a result.
a. True
b. False
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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6 years ago
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Pandos Author
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#2
5 years ago
Can't thank you enough!
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