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2 years ago
Marketers can choose from two basic strategies: push or pull. Compare these two strategies.
Textbook 

Marketing: Real People, Real Choices


Edition: 4th
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2 years ago
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Using the pull strategy, the producer directs its marketing activities toward final consumers to induce them to buy the product; if the pull strategy is effective, consumers will then demand the product from channel members who will in turn demand it from producers. Using a push strategy, the producer focuses instead on the channel members, persuading them to carry the product and promote it to final consumers.
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wrote...
A year ago
thank u really helpful
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