________ is direct communication to a consumer that is conducted over the telephone.

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________ is direct communication to a consumer that is conducted over the telephone.

________ is direct communication to a consumer that is conducted over the telephone.
a. Direct order
b. Telemarketing
c. Direct-response advertising
d. Direct selling
e. Promotional selling

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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