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Home Q & A Board Other Fields Homework Help Business Marketing
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ikaro2k ikaro2k
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6 years ago
Which of the following statements about business-to-business channels is true?
a. Direct channels are more common in business-to-business markets than consumer markets.
b. Business-to-business channels have few parallels with consumer channels.
c. The size of business markets makes indirect channels more efficient.
d. Indirect channels are more common in business-to-business markets than consumer markets.
e. When an industrial distributor is included in a business-to-business channel, the channel is by definition direct.
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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ikaro2k Author
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#2
5 years ago
Came at the best time!
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