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alperkilic alperkilic
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Posts: 1076
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6 years ago
Describe recent Canadian media usage trends. What are marketers doing to adapt to these trends?
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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6 years ago
Canadians are spending less time with traditional media (TV, radio, newspaper, magazines) and more with digital and mobile media (internet, PDAs, cellphones etc.). Instead of implementing mass reach, mass media campaigns, they are now implementing selective reach, highly targeted campaigns - a key benefit offered by the digital media.
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