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Home Q & A Board Other Fields Homework Help Business Marketing
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Fade05 Fade05
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Posts: 1021
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6 years ago
As consumer lifestyles change, so too must the marketing strategies of the companies providing them with products and services. Identify three lifestyle trends that are currently impacting Canadian marketers. For each trend that you identify, provide an example to demonstrate how a company has responded to the trend.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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wrote...
#1
6 years ago
Examples will vary from student to student but key lifestyle trends identified in the text include:
- a greater emphasis on quality of life over work
- pressure to balance work and family life
- time pressure
- a strong concern for health and welfare
- healthy diets
- effects of the environment on health
- concern for the environment
- value of social responsibility
Fade05 Author
wrote...
#2
6 years ago
Slight Smile THANKS
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