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Kayty Kayty
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6 years ago
If your product is not part of a consumer's evoked set
A) it will contribute to cognitive dissonance.
B) your advertising campaigns have been successful.
C) it will not be considered for purchase.
D) it will not satisfy the customer's needs if purchased.
E) it has performed well against the consumer's evaluation criteria.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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BlueFusionBlueFusion
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6 years ago
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Kayty Author
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#2
5 years ago
Thank you very much
THINK Marketing, First Canadian Edition (Tuckwell)
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