Movement toward partnership marketing in B2B relationships has been motivated by the goal of

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Movement toward partnership marketing in B2B relationships has been motivated by the goal of

Movement toward partnership marketing in B2B relationships has been motivated by the goal of
A) greater efficiency.
B) globalization.
C) adherence to anti-trust legislation.
D) protectionism.
E) technological development.

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THINK Marketing, Canadian Edition

Edition: 1^st

Author: Tuckwell

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