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Home Q & A Board Other Fields Homework Help Business Marketing
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Kayty Kayty
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6 years ago
Kentucky Fried Chicken's name change to KFC was an attempt to
A) improve its marketing effort.
B) improve its positioning.
C) differentiate the brand.
D) target new segments.
E) reposition the brand.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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BlueFusionBlueFusion
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Kayty Author
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#2
5 years ago
Thank you very much
THINK Marketing, First Canadian Edition (Tuckwell)
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