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alperkilic alperkilic
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6 years ago
When the stock market crashed in 2008, Scotiabank was running a campaign with the tag line, “you’re richer than you think”.  What is the term for the quick action they took to adjust that campaign?
A) They implemented a contingency plan.
B) They implemented a secondary plan.
C) They implemented a revised plan.
D) They revitalized their plan.
E) They implemented an emergency plan.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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