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Home Q & A Board Other Fields Homework Help Business Marketing
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Kayty Kayty
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6 years ago
Colour is such an important brand attribute that some companies actually ‘own’ a colour. What does it mean to ‘own’ a colour?
A) to purchase a brandmark
B) the concept of brand blocking
C) to trademark a colour
D) to colour brand
E) to patent a colour formula
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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Lucas_RiverPlaLucas_RiverPla
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6 years ago
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Kayty Author
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#2
5 years ago
I am very thankful that you are my tutor Slight Smile
THINK Marketing, First Canadian Edition (Tuckwell)
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