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Fade05 Fade05
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Posts: 1021
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6 years ago
Which of the following is not characteristic of the growth stage of the product life cycle?
A) Prices are usually high.
B) Emphasis shifts from generating awareness to creating a preference.
C) Advertising messages focus on product differentiation.
D) Marketing activities are more efficient since more information is known about the target market.
E) Marketing budgets are maintained at a high level.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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RainbowRisingRainbowRising
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6 years ago
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