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alperkilic alperkilic
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6 years ago
New Coke was launched in 1985 to replace old Coke. Regular Coke customers "went crazy" voicing opposition to the change. It was withdrawn after only 79 days. This is an example of
A) a fad.
B) a fashion.
C) an instant bust.
D) a brand acceptance wall.
E) a standard life cycle.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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6 years ago
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