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Fade05 Fade05
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6 years ago
Roger hates the introduction of technology into his personal banking experience. He always conducts transactions with a teller, and refuses to have a debit card attached to his account. Roger is part of which group as it relates to the adoption of electronic banking?
A) early majority
B) late majority
C) innovators
D) laggards
E) early adopters
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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6 years ago
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Fade05 Author
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6 years ago
CORRECT
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