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Fade05 Fade05
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Posts: 1021
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6 years ago
The quick elimination of new product ideas by senior management occurs at what stage of the development process?
A) commercialization
B) screening
C) business analysis
D) test market
E) concept testing
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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BlueFusionBlueFusion
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6 years ago
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Fade05 Author
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6 years ago
THANKS
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