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alperkilic alperkilic
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6 years ago
Telus communications provides home telephone, internet, and cable television services in Western Canada. Customers who buy all of these services from Telus pay less for their service package than the sum of the costs of the individual services. Telus is using which pricing strategy?
A) multiple-unit pricing
B) fixed-variable pricing
C) captive-product pricing
D) product-bundling pricing
E) product-line pricing
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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BlueFusionBlueFusion
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alperkilic Author
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#2
5 years ago
Appreciate this!
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