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Home Q & A Board Other Fields Homework Help Business Marketing
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alperkilic alperkilic
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6 years ago
A manufacturer owns and operates its own retail outlets (e.g., Imperial Oil owns Esso retailers). This is an example of
A) a retail cooperative.
B) horizontal integration.
C) a contractual vertical marketing system.
D) a corporate vertical marketing system.
E) voluntary chain operation.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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alperkilic Author
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#2
5 years ago
Thank you!
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