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Kayty Kayty
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Posts: 1072
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6 years ago
A marketing communications budget should be just enough to sustain market share position in the mature stage of the product life cycle.
A) True
B) False
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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1 Reply
THINK Marketing, First Canadian Edition (Tuckwell)
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RainbowRisingRainbowRising
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6 years ago
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