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Fade05 Fade05
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6 years ago
Cara is looking to evaluate the success of the most recent coupon campaign for the Dove skin care products she manages.  Which metric will she use?
A) period sales
B) slippage rates
C) awareness scores
D) period profits
E) redemption rates
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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Fade05 Author
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#2
6 years ago
CORRECT
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