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Stacey Wills, who is at heart a craftsperson, recently started a firm to manufacturer a new ...

Stacey Wills, who is at heart a craftsperson, recently started a firm to manufacturer a new innovative food blender. Stacey's desire is to sell her food blender to as many people as possible because she firmly believes in the merits of her product. Stacey's story best illustrates which of the following characteristics, or attributes, of a successful entrepreneur?
A) Product/customer focus
B) Execution intelligence
C) Tenacity despite failure
D) A desire to please consumers
E) A desire to gain financial rewards

Textbook

Entrepreneurship: Successfully Launching New Ventures

Edition: 5^th

Authors: Barringer, Ireland

Read 70 times

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