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The marketing concept is a business philosophy that holds the key to achieving organizational goals ...

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The marketing concept is a business philosophy that holds the key to achieving organizational goals ...

The marketing concept is a business philosophy that holds the key to achieving organizational goals in being effective at creating, delivering, and communicating customer value by putting the customer first. When a business implements a marketing strategy, it is necessary to select a target market and design a “mix” that satisfies the wants and needs of that target market. These definitions indicate that:
A) in order to develop a successful marketing strategy one must adopt the marketing concept.
B) in order to implement the marketing concept one must adopt a successful marketing strategy.
C) successful businesses know how to “mix” needs and wants.
D) marketing and marketing research are interrelated.

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Basic Marketing Research: Using Microsoft Excel Data Analysis

Edition: 1^st

Authors: Burns, Bush, Nash

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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)

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silverwing Author

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Tough marketing course made easy by you

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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)

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