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silverwing silverwing
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Posts: 1021
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6 years ago
Which of the following is NOT a criticism of the marketing research industry?
A) The industry is too survey oriented.
B) The industry does not understand the real problems that need studying.
C) The industry is too concerned about respondents.
D) The price of research is high relative to its value.
E) The industry lacks creativity.
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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wap042wap042
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6 years ago
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Correct Slight Smile TY
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