Top Posters
Since Sunday
g
3
3
2
J
2
p
2
m
2
h
2
s
2
r
2
d
2
l
2
a
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
DavenLC DavenLC
wrote...
Go to Answer
Posts: 949
Rep: 0 0
6 years ago
A firm selects a test market city that it believes will give them very favourable results because it knows the media will publicize the "success" of the new test product. This may not yield the best test market city, but it would not be considered to be unethical.
A) True
B) False
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
Read 32 times
1 Reply
Replies
Answer verified by a subject expert
SenalayaSenalaya
wrote...
#1
Posts: 410
Rep: 5 0
6 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

DavenLC Author
wrote...

6 years ago
You make an excellent tutor!
TheMoffattMan
wrote...

Yesterday
This calls for a celebration Person Raising Both Hands in Celebration
DAGINC
wrote...

2 hours ago
this is exactly what I needed
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1177 People Browsing
 119 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 132
  
 532
  
 293
Your Opinion
Which of the following is the best resource to supplement your studies:
Votes: 249
Previous poll results: Which country would you like to visit for its food?